Identità e personalità della Grappa Piemontese

"Identity and personality of Piedmont Grappa"

The world of consumption change rapidly and the sensory analysis should still be adapted in order to play the role for which it was created: determining what is liked and who likes it, realizing high-resolution photographs of what is perceived, to measure the hedonic potentials of a product. Among the most promising developments which allow our discipline to evolve, acting more and more as the hinge between the marketing techniques and the choices of production technologies, there is the inclusion of the innovative theory of the relation between identity and personality of a product and the ability it has to coincide with the real self and the self desired by the end-user. With identity it is meant the ensemble of values carried by the product, while personality means the values attributed and perceived in the product by the consumer. To verify the existing relationship between identity and personality, over the last ten years they have improved sensory analysis tests to be executed both on the end users, by judges trained in a particular way, operating in the laboratory.