The olfactory and gustatory memory
Consciously tasting a beverage or food, analyzing its sensory aspects and qualities, can be a challenging task for non-experts. All this requires a certain level of attention and, above all, a good amount of training to listen to our senses, magnificent receptors of everything happening around us. Recognizing a scent when sniffing a Grappa means capturing a precise clue that reveals a specific aroma. To do this, it is necessary to develop an olfactory memory, creating a catalog of scents in our memory to use as comparison terms in our tasting. Equally essential is the development of a gustatory memory. Once established fixed rules in the tasting process, appropriate terminology, and correct execution overall, we can truly express a judgment on what we are tasting.
The Power of Smell
We are bombarded daily with images that overwhelmingly stimulate our sight, making this sense the prince of all others, forgetting that smell is the only sense that sends information directly to the brain. This is not the case for touch and not for hearing, as it is not for sight.
Through smell, we are conditioned much more secretly than one might think. There is even olfactory marketing, which aims to entice customers to make a purchase through olfactory stimulation. When you enter a café in the morning, you are intoxicated by the scent of coffee but also by the vanilla aromas of pastries, sometimes intentionally sprayed into the air to entice customers to consume.
In the olfactory universe of Grappa, you can encounter many scents, ranging from the most delicate and floral to the most complex and rich. To learn to read inside a glass, it is important to be able to recognize at least some, so that the tasting is a stimulating and conscious experience.