Post-war Grappa and industrialization

The era of industrialization

Starting from around 1960, some distilleries saw the first appearance of continuous dealcoholizers, distillation plants capable of working continuously, without stops, thus achieving large-scale industrial production of low-cost distillate. 

Artisanal Grappa distilleries suffered a severe blow from a commercial point of view, given the great price competitiveness of industrial Grappa: if at the beginning of the 1900s there were almost 2000 artisanal Grappa producers, today there are about 90.

To celebrate the important contribution of these Italian distilleries, the Poli Grappa Museum has collected a collection of over 2,000 vintage Grappas from over 500 companies from all over the country, many of which are now defunct.
pubblicita-grappe-industriali-anni-70

Return to artisanal quality

Starting from the 1980s, the world of Grappa saw a certain reaction from artisanal distilleries to this situation. Overcoming not a few economic difficulties, these distilleries produced quality Grappa, paying attention not only to high-level distillation but also to the presentation of the bottle, so that the perception of its contents was clear at first glance. 

In the same years, the public of tasters and enthusiasts expanded, became more experienced, and demanded a product increasingly selected and less rough, with a lower alcohol content so that all the aromas of Grappa could bloom freely.
grappa-anni-80-artigianale