Grappa: posizionamento sensoriale e nuove strategie di vendita

"Grappa: sensory positioning and new sales strategy"

Is it easier or more difficult to sell Grappa today compared to the past? Hard to say: of course it is different, especially when, for lack of synchronism with the changing consumers and intermediaries the firm has not adapted the products, the human resources, the supports and the instruments, finding itself in an asymmetric position compared to market needs.