Grappa: le nuove strategie nella comunicazione
Complete Title:
Grappa: new communication strategies
Author:
Odello Luigi
Year:
2008
Description:
"Grappa: new communication strategies"
From symbol of luxury to symbol of elegance, longer is the path that has changed the image of Grappa in the last twenty years. This is what is shown by twenty editions of Grappa & Co. Tasting, which, through hundreds of thousands of tests on consumers, reveal the face of future consumption, new strategies to face the market.
Biographical Notes:
From symbol of luxury to symbol of elegance, longer is the path that has changed the image of Grappa in the last twenty years. This is what is shown by twenty editions of Grappa & Co Tasting.
Photogallery:
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